Build a more profitable menu before you waste money testing it.
AI-assisted menu engineering that works your way: coach you as you build your own menu, or draft a full costed one for you. Either way, it shows the reasoning behind every price, item and upsell, so you learn as you go.
Interactive · built around your business · results in minutes
The problem
Most menus are built on taste alone.
Great food is the price of entry. But a menu that ignores the numbers quietly loses money on every order.
Why menus fail
It's rarely the food.
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The margins hide
Food cost, VAT and delivery commission stack up invisibly. By the time you feel it, months of profit are gone.
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No structure
Too many items, no hero, no upsell path. Guests take longer to choose and spend less when they do.
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Delivery leaks
Same prices online as in-store, so 30% commission eats the margin on your fastest-growing channel.
What it is
A menu engineer that thinks in profit.
Use AI-assisted menu engineering to build items, pricing, upsells and food costs around your concept, location, audience and goals.
- Costed, priced menu items
- In-store and delivery pricing
- Food cost % and margin health
- Upsells, combos and add-ons
- Hero item recommendations
- Items to avoid for your setup
Sample output
HealthySignature Smash Burger
Double smashed patty, house sauce. Your hero item.
Cost
€2.90
In-store
€10.95
Delivery
€12.95
Profit
€6.75
+ upsells, combos, hero picks and full engineering notes in your plan.
How it works
From concept to profitable menu in minutes.
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Tell us your concept
Cuisine, format, location, audience, positioning and goals. A guided, interactive intake.
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AI engineers the menu
Items, prices, food costs, upsells, combos and hero picks, tuned to your setup.
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Get a consultant-grade plan
A structured menu plan you can launch, refine, or hand to a full assessment.
Benefits
What a profit-first menu gives you.
Better pricing decisions
Every item priced to a target food cost, not a guess.
Stronger food cost control
See margin health on every item before it hits the pass.
Higher average order value
Engineered upsells, combos and add-ons baked in.
Smarter product mix
Hero items, delivery-friendly picks, and a tight, profitable core.
Better delivery performance
Delivery pricing that offsets commission instead of absorbing it.
Less operational chaos
Cross-utilised ingredients and complexity warnings for your kitchen.
Who it's for
Built for operators who want a head start.
- ✓Opening a new venue and building the first menu
- ✓Rebuilding a menu that grew messy and unprofitable
- ✓Launching delivery or a dark-kitchen brand
- ✓Repositioning from budget to premium (or the reverse)
- ✓Operators who want structure, not a blank page
Stop guessing. Build the menu the numbers want.
Answer a few questions about your concept and get a costed, priced, upsell-ready menu plan in minutes.
Quick questions
Is this just a generic AI answer?+
No. It runs your concept, location, audience, positioning and constraints through menu-engineering logic: food cost targets, delivery economics, upsell design and operational simplicity. You get a structured consultant-style plan, not a chatbot reply.
Do I need to know my food costs already?+
No. It estimates ingredient cost, suggested in-store and delivery prices, food cost percentage and margin health for every item. You can refine any of it after.
Can I use it for delivery-only or a new concept?+
Yes. It supports dine-in, takeaway, delivery, food truck, kiosk, dark kitchen and hybrid models, and it's built for both existing menus and brand-new concepts.
What if I just want to check one dish?+
Start with the free Food Cost Calculator. It scores a single item in 30 seconds, then points you here when you're ready to build the full menu.
Your next step
Love the menu? Keep it profitable, month after month.
Menu Management turns your build into a living workspace that recosts items, finds loss-makers and suggests upsells as your prices change.